YOUTH

The YOUTH shirts launched this past week and are available on the online shop for $25. Cultura Co. was started by a friend of mine, Jose. A guy I met well camping out for a Johnny Cupcake event. He was cruising by on his bike and stopped to say whats up to a friend of mine who introduced us. Jose is a young guy from Los Angeles who just wants to create dope shit and use his upbringing and lifestyle as a staple for his brand. Jose and I have been keeping in touch for a while and when he wanted to start a clothing brand, he hit me up. Cultura Co. hasn’t been around for long, but they have huge potential. Jose is a 90′s bunny lover to the max and that’s where street wear really took off. He puts all his heart into his work and loves simple graphics. I’ve been approached before about doing a Raw Wonders collar with companies, but I usually deny. When Jose hit me up with wanting to do a Cultura Co. collab, I had to say yes. Cultura Co. are a similar but different brand than Raw Wonders. Jose and I met and talked about many ideas for the collaboration and finally agreed on this YOUTH design. The back print took us over a month to come up with (which is a long time). The front print is in an iconic box, similar to what other people use to promote their companies. We did it to make a statement, similar to Barbara Kruger herself and how she used the box. We weren’t doing this to please anyone or be cool, we did it to promote the youth. That’s what the youth is about. Cultura Co. has short sleeve shirts of this design, and we have the long sleeves! Use “Waffles” at checkout for free shipping. Two people from different sides of the street, but we drink the same beer. Hope you all enjoy, The youth will always win!   -Mr.Wonders

 

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Music Tuesdays #1

Usually Music Monday
A weekly post showcasing various artists in the soundcloud community.

For our introductory post, we have chosen ‘Moods’ a producer from the Netherlands.

This song ‘Bright’ should be a good start to your usual internet surfing!

Enjoy

The Box

“The box” is used a lot in street wear and art. Nobody could ever trace where exactly it came from but the one artist who capitalized and is known for it is  Barbara Kruger. Kruger is an American conceptual artist, designer and writer. She is known for using photograph based images with either a red or black box over them. The most common typeface she uses inside of her boxes is Futura Bold Oblique. What really makes it more than just words in a box was the power behind the words that relate to the image. The box was made for  statement, not to promote a brand or movement, more of a message. I chose her for a project for one of my graphic design courses in college and what I loved most about her, is that she considers herself more of an artist than a designer. She does art for herself and not a client. As a designer/artist myself , I get more joy doing art for myself than dealing with clients that always want things changed. The world is your canvas, make a statement. 

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-Mr.Wonders